How It Works
From existing footage to
tested winners, on a loop.
A continuous creative testing pipeline, not a one-off edit. Here's exactly what happens to your footage, step by step.
THE CREATIVE TESTING PIPELINE
1
Intake
You send footage, brand assets, and access to your ad account or past performance data.
2
Creative Autopsy
We audit your current ads — where attention drops, what's fatigued, what's worth testing next.
3
Edit Sprint
Our editors turn the audit into multiple ad variants across the 5-Angle Edit System.
4
Hook Score Report
Every variant is scored before it ships, so you know what's worth testing first.
5
Iterate
Results feed back into the next sprint. Winners get more variants; losers get retired.
Continuous loop
Our Proprietary System
Hook Score™ & the 5-Angle Edit System™.
This isn't an internal checklist we keep to ourselves — it's the actual framework every asset runs through before it reaches your ad account.
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Hook Score™
Every variant is rated 0–100 across five signals before it ships: Attention Arrest, Pattern Interrupt, Offer Clarity, Platform Fit, and Winning Angle Alignment. Low scores get reworked before you ever see them.
The 5-Angle Edit System™
Every batch is edited across five distinct angles.
No Ambiguity
What you send us. What we send back.
You Send
What You Send Us
Raw or existing footage (UGC, product, lifestyle)
Brand guidelines & past top/bottom performers
Any specific offers, promos, or angles to prioritize
We Send Back
What We Send Back
Multiple ready-to-run ad variants, per the 5-Angle System
A Hook Score report on every asset delivered
A short note on what to test first and why
Turnaround: your first batch lands in 5–7 business days. After that, batches run on a weekly or monthly cadence depending on your tier.